Who could predict a global phenomenon that would change the definition of the word “friend” and bring a social crisis that places previous ethical theories in need of a cyber-makeover. A market research firm interviewed by New York Times(2007), estimates that consumers in urban societies absorb 5,000 media images and messages of information in a single day.
The infiltration of media at rapid speeds changes information and access of information. Ethicists are now scrambling for new alternatives to this global phenomenon. For the past century utilitarian perspectives has dominated media ethics at its core and it’s clear that outdated approaches are in need of review. In fact Elliot(2007), states that utilitarianism can be found in legislation and is morally the guiding theory behind creating laws in a democratic society. Media ethics developed roots with utilitarianism and democratic corporation meant laws would maximize the total happiness of the community.
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